This is the “Baby Yoda” toy you were looking for.
“Star Wars” fans would have loved to find under their Christmas tree a toy devoted to the much-loved character from the new series “The Mandalorian” on the Disney+ streaming service. But Disney held back on merchandising “Baby Yoda” to prevent any spoilers.
Since “The Child,” a young miniature version of the same species as Jedi master Yoda, appeared in the original TV show last month, products have been emerging including shirts, puzzles and tote bags. But the only figurines – including a Hasbro talking Baby Yoda – aren’t available until May 2020. (Many timed not coincidentally to May 4, which is the annually celebrated Star Wars Day; “May the Fourth be with you.” Get it?).
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Now Disney’s official store has a cuddly 11-inch plush toy you can pre-order now ($24.99, one per customer), for delivery sometime after March 1, 2020.
By waiting to market “Baby Yoda,” Disney lost about $2.7 million in sales this holiday season, according to a report cited by CNBC.Com.
In Yoda speak, “Think it would be more I do.”.
At 24/7 Wall St., Editor-in-chief Jon. C. Ogg wonders whether Disney perhaps lost hundreds of millions by missing this holiday season for Baby Yoda figurines and dolls.
“Again, it’s hard to pass any judgment on a team that has done so incredibly well,” he writes. “That said, it’s a wonder that Baby Yoda merchandise was not made ready ahead of the holidays, even if the company wanted Baby Yoda to be a total surprise. Yoda has been one of the most favored characters in the Star Wars universe.”.
The Verge was one of the first online outlets to catch the tweet from the shopDisney Twitter account, displaying the huggable toy.
Earlier this month, Jon Favreau, who created “The Mandalorian” and is the series’ writer and executive producer, told The Hollywood Reporter he worked with Disney on keeping Baby Yoda toys out of the market until after the character’s appearance in the original series.
“It’s very difficult to keep secrets about projects you’re working on,” Favreau told The Hollywood Reporter. “By holding back on that one product, we knew that we may have had the disadvantage of not having toys available day and date, but what we got in exchange was an excitement surrounding the character, because everybody felt like they discovered him together.”.
Will fans’ crush on Baby Yoda maintain its force? There’s a question whether Babu Frik, a cute – and critical – character in “Star Wars: The Rise of Skywalker may be eclipsing Baby Yoda.
But Baby Yoda could have staying power, thanks to regular appearances of “The Mandalorian,” which has been booked for a second season.
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Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.